.
A brand isn’t just how it looks, it’s how it works.
Now I run every decision through one guiding question: Does this move someone closer to booking?
It’s the same approach I bring to my clients — creating brands and websites that don’t just look polished, but truly reflect your value, attract aligned clients, and support your next stage of growth.
For years, I’ve helped women entrepreneurs build beautiful brands and websites.
But when I hit a wall in my own business, I realized design alone wasn’t enough.
It had to be strategic.
Hi, I’m Bo.
That shift changed everything:
The design/aesthetic is astounding. This rebrand will allow me to attract my ideal client.
"The design was truly above and beyond what I expected and imagined for my site."
- alexis s.
siembra speech therapy
Throughout this process, I felt extremely valued, encouraged and supported. Bo was able to successfully bring my vision to life and make it better than I imagined! I am so happy that I invested in her services!
"I was nervous and didn't know what to expect. Bo eased all of my worries. You truly made my vision come to life. "
I don’t just make things ‘pretty’ — I make them profitable.
Your brand won’t live and die in a Canva template graveyard.
We don’t chase trends — because neon gradients and Y2K fonts won’t help you book clients (unless that’s your vibe).
Every design decision is filtered through one question: Does this move someone closer to booking?
You get strategy, clarity, and a design partner who cares about your business as much as you do (but won’t sugarcoat what isn’t working).
The Bo Shin Design Difference
When we work together, you get more than a designer. You get a strategist, a partner, and someone who understands what it takes to evolve a business with intention.
Design rooted in strategy
GROWTH-MINDED
VISION-DRIVEN
INTENTIONAL
EVOLVING
STRATEGIC
MOTIVATED
GROWTH-MINDED
VISION-DRIVEN
INTENTIONAL
EVOLVING
STRATEGIC
MOTIVATED
GROWTH-MINDED
VISION-DRIVEN
INTENTIONAL
EVOLVING
STRATEGIC
MOTIVATED
The Kind of Clients We Click With
Sound Familiar? Then We’re a Fit!
"Bo was exactly what I was looking for!! She was able to beautifully articulate my thoughts about my brand and match that with the visuals."
When I’m not deep in strategy sessions or designing Showit sites that actually convert, you’ll find me stepping over Legos, reheating my coffee for the third time, and chasing two wild little boys.
I believe your brand should feel like home — intentional, beautiful, and unmistakably you. Let’s create something you’re proud to show up for.
Designer by Day, CEO of Chaos Control by Night #momlife
Bo Shin
